We take a look at the clubs looking to make a move for a player, and those looking to offload those not performing very well.
Arsenal: Arsene Wenger came out after his sides' 1-0 loss to Ipswich claiming that he was looking at offloading "flops" as he labelled them. Players that look to be leaving the Emirates include Arshavin, Almunia, Bendtner and Denilson. Arsenal were in the hunt for a centre back, Liverpool's Daniel Agger was apparantly in talks with the club regarding a loan deal.
Chelsea: Creativity has been lacking upfront of recent and Chelsea will be looking to add some spark in the midfield. A big name looks to be arriving at Stamford Bridge, Kaka may just be the player Chelsea need to contest the title. Interest in Bosingwa from Italy may just see Chelsea looking for a wingback also.
Liverpool: Kenny Dalglish came out this week saying that he content with the squad at hand. Nevertheless Liverpool have been linked with a number of strikers to help bring some goals to the club. Amauri and Suarez have been reported to be of interest to the Reds. Torres may also be on the move after a poor season this year. Fullbacks Glen Johnson and Daniel Agger have been attracting attention from Juventus and Arsenal.
Manchester United: Alexis Sanchez has long been tipped to join the Red Devils and this January the deal might be set in stone. Per Mertesacker has been linked with United as a busy schedule will see Ferdinand and Vidic needing rests. Wes Brown has attracted the interest of Tottenham and may just leave by the time the window closes.
Manchester City: Eastlands has already seen Edin Dzeko arrive this window however, City will look to unload from their surplus of strikers. The first to go look to be Adebayor and Santa Cruz who have not been getting as much playing time as a player of their calibre deserves.
Tottenham: After a stellar start to the season Gareth Bale has attracted the interest of the biggest clubs around Europe. However Tottenham will not let their wing man go. Tottenham have been in the hunt for David Beckham of late and a move to the club looks unlikely, but Beckham desperately wants to return to England, so stay tuned.
Aston Villa: Lyon have confirmed talks that midfielder Jean Makoun is in talks with Villa. They were also linked with an audacious loan move for Real Madrid's Karim Benzema but Jose Mourinho has looked to quell the talks. Blackpool's star performer Charlie Adams has also gained the interest of Villa scouts.
There looks to be much movement in the EPL this January and Play the Advantage will try and ensure that you hear about every move as it happens. If you are looking for news for smaller EPL clubs let us know and we will take a look deeper into the Transfer window.
News to come from Serie A and La Liga in the coming days.