Monday, February 21, 2011

It's all about the money... UEFA

This May, Wembley, will hold Europe’s most prestigious football event in the form of the Champions League Final. However the tickets will most expensive the competition has seen, with the cheapest ticket for a neutral, costing 150 pounds ($242).

The game also for the first time has seen its regular Sunday spot changed to Saturday as UEFA look to capitalise in revenue. Announcing there ticket policy at London's City hall (last Thursday) they expected record gate receipts of 14 million pounds ($22.59 million).

The two finalists will be allocated 25,000 tickets apiece for their supporters; an option to buy a Category Four ticket will be made available for £80, UEFA failing to state the amount available.
Any Neutral fan buying via UEFA will be excluded from Category Four tickets.

The options available - Category One £300 , Category Two £225 and Category Three £150 and a few or £26 will also be applied to European sales

Giorgio Marchetti UEFA’s competitions director denied suggestions fans were being priced out and that ticket costs had been ramped up because the final is in London.
“Last year there was already an increase, a more significant increase compared to the year before,” he told reporters. “If you look at other comparable events in football, the Champions League final is still priced below that.

“The prices are a slight increase from last year but these are the prices for an event which is the most remarkable club football event of the year,” added Marchetti.
“We don’t think the Champions League final is over-priced. We do not want to squeeze every single penny out of the market.”

The most expensive tickets for last year’s Madrid final between Inter Milan and Bayern Munich were 300 euros, with the cheapest for a neutral supporter at 155 euros ($210.4). UEFA said 61,000 of the 86,000 tickets would be for “football fans” including 11,000 for neutrals.

Four English teams are still hopeful of reaching the final, three from London.

Arsenal and Tottenham Hotspur are well-placed in their last 16 ties after first-leg wins over Barcelona and AC Milan respectively while Chelsea faces FC Copenhagen next week. Manchester United also meets Olympique Marseille next week.

Tickets go on sale on UEFA’s website on Feb. 24.